Templates

Email Templates

On-brand, ADA-compliant email templates ready for Omnisend. Each template follows our brand voice and visual standards.

Ready to Use

Template Library

Product

Product Launch

Announce new products with bold color and clean layout. Drives awareness and initial traffic.

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30-40%
Target Open Rate
2%+
Target CTR
Savings

Savings Event

Promote savings events without aggressive urgency. Color-driven, product-forward — the Dutton Brown way.

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$5-10k
Revenue Target
3 sends
Cadence
Trade

Trade Program

Speak directly to interior designers and architects. Efficient, value-forward, precise.

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Trade
Audience
High
Priority
Brand

Brand Story / Educational

Share the Dutton Brown story, process, or educational content. Builds trust and deepens connection.

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Engage
Goal
Monthly
Cadence

Email Guidelines Quick Reference

  • Subject lines: Clear, attention-grabbing, informative
  • Preheader: Additive to subject — answer the "why"
  • Body: Inform, engage, entertain. Use brand voice.
  • CTAs: Always lead with a verb (ADA compliance)
  • Buttons: 2-4 words max, verb-first
  • Images: All images must have alt tags (ADA)
  • Visual: Clean with pops of color, bold headlines
  • Flow: Sections should sync, not feel jarring
  • Cadence: 1x/week; savings events get 3 sends
  • Approval: Content Marketing Manager signs off