Templates

Social Media Templates

Instagram, Facebook, LinkedIn, Pinterest, and TikTok — all on-brand, ready to customize.

Post Templates

Visual Post Formats

Each template follows content pillar guidelines. Swap colors, copy, and imagery to match the post type.

Copy & Captions

Caption Templates

Fill-in-the-blank templates for each content pillar. Swap the bracketed text, keep the voice.

Instagram Facebook

Product Launch

Meet [Product Name]. [1-sentence product description with color/customization angle]. Choose from 13 signature colors, pick your finish, and make it yours. Every piece is made to order in our Minneapolis studio — because your space deserves better than off-the-shelf. [CTA — e.g., "Shop [Product Name] via the link in bio."] #DuttonBrown #ColorForward #MadeToOrder #MadeInMinneapolis #LightingDesign #CustomLighting
Instagram

Trade Pro Spotlight

Trade Pro Spotlight: @[designer handle] [Designer name] brought [color/product] into this [space type — kitchen, entryway, hotel lobby, etc.] and the result speaks for itself. What we love about this project: [1-2 specific details about the design choice]. Working on a project? Our trade program makes it easy — samples, specs, and dedicated support. Link in bio. #TradeProSpotlight #DuttonBrown #InteriorDesign #LightingDesign #DesignPartner
Instagram Facebook TikTok

Behind the Scenes

Every Dutton Brown fixture starts as [raw material/process step] and ends as something you actually want to look at. [Describe what's happening — powder coating, hand assembly, quality check, packing, etc.] Made to order. Inspected by real people. Shipped from Minneapolis. [Optional cheeky closer — e.g., "No robots were harmed in the making of this fixture."] #BehindTheScenes #HandcraftedLighting #MadeInMinneapolis #DuttonBrown
LinkedIn

Industry / Brand Update

[Opening hook — insight, milestone, or perspective on the lighting/design industry] At Dutton Brown, [connect the insight to your brand's approach/values]. [Supporting detail — data point, project example, or behind-the-scenes context] [Forward-looking statement or invitation to engage] #DuttonBrown #LightingIndustry #SmallBusiness #DesignManufacturing #Minneapolis